--- Makefile.am.orig	2018-05-13 08:07:38 UTC
+++ Makefile.am
@@ -10,7 +10,7 @@ SUBDIRS = \
     annotationsDerived \
     $(NULL)
 
-pkgconfigdir = $(datadir)/pkgconfig
+pkgconfigdir = $(prefix)/libdata/pkgconfig
 pkgconfig_DATA = cldr-emoji-annotation.pc
 
 EXTRA_DIST = \