oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly. This gem is a simple-to-use and slim library to work with oEmbed format. It has no external dependencies at runtime. All you need to have is Ruby itself. WWW: http://soulim.github.com/oembed/